Developing and implementing sales strategies and tactics to meet revenue targets. This includes setting sales goals, pricing strategies, and sales forecasting.Creating and overseeing marketing strategies that align with sales goals. This involves market research, product positioning, branding, and marketing campaigns.

Managing the marketing team, including marketing managers, digital marketers, content creators, and designers. Ensuring that marketing campaigns are executed effectively. Implementing and managing sales and marketing technology tools such as Customer Relationship Management (CRM) systems, marketing automation platforms, and analytics tools.